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He tried to impress upon them that the important thing was to do what was in the best interests of the business. When each of them started to take the credit for the business, Marcus insisted it was not about taking credit. Damien handled the sales and marketing side of the business, as well as customer relations. Simon acted as the shop foreman, putting in 10-hour days, seven days a week and supervising the shop crew.

They owed no debt to suppliers and in addition to the two of them had four additional employees in the workshop. They were anticipating topping $1 million in sales in the current year, which would net them about $250,000 in profit. Lowering the price would get the gazebos into a larger market share without sacrificing their 45% profit margin.ĭamian and Simon had only sold seven gazebos their first year in business and tripled that output the second year. If Marcus could help lower the production costs and bring down the retail price, Kensington Garden Rooms would have a wider appeal. If the quality of the product was the only factor in partnering with Damien and Simon, Marcus was in. Marcus thought it was a beautiful piece that was built like nothing he had seen before. The price ranged from $25,000 to $32,000, which included the manufacturing and installation. The gazebo on display was fully furnished with a couch, a rug, a heat lamp, a fan, and even a flat-screen television included. One thing Marcus could not deny was the quality of the product. It seemed more like a carnival to him, which was not the right venue for the high-priced luxury products available at Kensington Garden Rooms.

The pair had attended the fair every summer, but Marcus was not impressed. Lemonis first met up with Damien and Simon at a craft fair in El Paso, California. Marcus felt he could implement strategies that would improve the process and bring down prices. The high price tag was inhibiting sales and they looked to Marcus Lemonis and The Profit for help. They manufactured a premium quality luxury item hand-crafted from the finest materials. Damien Merry and Simon Johnston learned the craft of making custom gazebos in the UK before moving to the states and opening up Kensington Garden Rooms in California.

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